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Imagine thousands of people buying your book all over the world in the coming year. Furthermore, they love it and write you about how it has helped them. They even email all their friends about your insightful book. Sound far fetched? Believe it; it could happen to you! Keep reading only if you want to give your message the selling chance it deserves.

To start with, every part of your book should be a compelling part of your message. Every part should be written passionately and designed to be a sales tool. Touch your readers’ emotion with passion for your topic and you’ll sell more books. In fact, when you design your book to include the passion points below, you’ll sell more books than you ever imagined.

Passion Point 6 Design a 30 second “Commercial for Your Book.”

Sprinkle this commercial throughout your book, your speeches, elevator conversation, radio spots. Let your passion for your topic shine through in this commercial. After all, you only have a few seconds to make an impression on the media, the agent, the bookseller, the individual buyer. Include your title, a few benefits, and the audience. Write this commercial with sound bites that capture attention. Don’t be afraid to compare your book with a successful one. i.e. the writer’s “Women With Passion, Purpose & Power” is the “Purpose Driven Life” for women.

Passion Point 7 Develop Your Book Introduction.

State the problem your reader has, why you wrote the book, and its purpose. In a few paragraphs include specific benefits and explain your format (how you will present it.) Make sure it’s one page or less. Your sales message will be more subtle here. Nevertheless pinpoint and emphasize the benefits to your reader for you may still be convincing them your book is the book to buy.

Passion Point 8 Make a table of contents.

Each chapter should have a sizzling title. If the chapter titles are not obvious, then annotate them. Add some benefits or a sub-title explaining. In “Women’s Passion, Purpose & Power,” the author put the word “women” in each title. Which creates more synergy? Image, Worth, Name or “A Woman’s Image” “A Woman’s Worth” “A Woman’s Name.”

Passion Point 9 Contact influencers in your field.

After an initial contact of asking for feedback, resend them the same chapter and the table of contents of your book. Ask for a testimonial then. These experienced contacts’ testimonials will lend influence to your back cover making it a powerful sales tool.
Passion Point 10 Write a sales letter for your book.

Keep it simple. Write your targeted audience a letter about how your book will help them. Tell them why you wrote your book. Let them know who read it and loved it. Your sales letter will become your mini-salesman who sells your book 24/7 and makes you money even while you sleep.

No matter how good your book is, if you don’t use the above simple tips in setting it up you may never sell as many books as your message deserves. Start today. Enthusiasm and passion are contagious. Give your book the best selling chance possible. Fill it with enthusiasm and passion for your topic to sell more books than you ever dreamed.

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© Earma Brown, 11 year author and business owner
helps small business owners and writers who want to write their best book now! Author of ‘Write Your Best Book Now’, she mentors other writers and business professionals through her monthly ezine ‘iScribe’ Subscribe now at
iscribe@writetowin.org for FREE mini-course ‘Jumpstart Writing Your Best Book’ or visit 7 Simple Steps to Write a Book for more book writing tips.

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Scrapbooking is an art that accents the contents of what you would like to include. A scrapbook can be of anything that you want compiled. Usually it is a collection of paper items and/or photos that span a defined time period. A scrapbook is a perfect gift idea because many people are not good at drawing a picture of their own lives. I have a few ideas from my experience that have made a world of difference when making a scrapbook.

First, decide on a definite time period and subject. Then decide about how long you would like it to be. If you have too much material, this will help you when you have to sort through it. If you do not have much material, then this will help you realistically select a scrap book size. It is best to use a scrapbook that is already bound. Books that have a ring binder do not look as nice, but they do add some flexibility for future content. Make sure that the pages are made of paper so that you can write and decorate the pages.

Next sort through all of the material that you want to include in the scrap book. Lay the material on the pages and get a feel for what will fit on each page. Plan to leave room to decorate and write notes.

Now you can select the kinds of art supples you will need. Glue sticks are a great tool for sticking almost anything to a page. They also make glue sticks that are photo friendly now, because regular ones have an acid that would ruin photos over time. Colored markers are a must, but make sure you have a pencil so you can sketch before you use the marker. There are also many different kinds of stickers that may have funny sayings or clip art that can make the task easier if you aren’t the most accomplished artist.

When you are putting everything together just make sure that everything is pretty flat so that when you close the book it will close all of the way.

Find out more about making scrapbooks at http://your-scrapbook.info/

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Have an idea!
If you can’t think of an idea for a book or other product, get some help by asking contacts, colleagues or clients. Failing that, get some brainstorming software such as Mind Manager. If none of that helps - go for a long walk, forget everything and let your subconscious get to work.

Think
Once you have an idea, just let it mull over in your mind. Jot down associated ideas and thoughts. Produce a mind map, if that’s your thing, or a list of ideas and thoughts related to your original product concept. Always have a notebook with you so you can jot down ideas as they strike you. That means keeping the notepad by your bed so if you wake in the middle of the night you can record the idea and go back to sleep!

Set up an ideas bank
Get a folder or a concertina folder that is divided into sections. Label each section for one of the themes your book or product will cover. Put your notes into each appropriate section of the folder. As you read newspapers and magazines, tear out any useful information and bung it in the appropriate section. As you browse web sites and see useful pieces of information, print them out and store them in your folder in the relevant place. Don’t judge what you collect; if you think it may be valuable, just collect it and file it.

Talk to people
Don’t keep your book idea a secret. Talk to anyone who you know who could help provide you with useful information. Interview relevant experts and chat with colleagues and contacts to collect extra material.

Produce an outline
Having written some notes, collected some background material and chatted to people you should now be able to come up with an outline for your product. At first, start with a broad outline of the main themes you will cover. These will make up your chapters. Now, take each theme and subdivide it into the particular points you want to make or things you want to discuss.

Write
You don’t have to start at the beginning. Choose any of the small parts of any chapter and write as much as you can about it. Don’t worry about the grammar, the spelling or the niceties of your literary style at this stage. Just write whatever comes to mind about the specific subject you have chosen. Once you’ve done that, select another part of your detailed outline and write about that. Let’s say you have 10 chapters each with five sections. That’s 50 sections you need to write. For a 30,000 word paperback of around 120 pages, that means you need around 600 words per section. By taking it a section at a time it is more manageable. If you only did one section per day, you’d have a complete book in only seven weeks.

Edit
Once you have your sections written, you’ll need to pull them together. You will also need to write some connecting paragraphs and sentences to make things flow.

Get some help
Having produced your first draft, get someone else to read through it and suggest changes. Do not be precious about your work. You are seeking their changes; you want them to change things. Otherwise your material will not be from a reader’s perspective, making it less attractive. Once your reader has suggested changes - make them! Then tidy up your work.

Get some more help
Now get someone else to edit your work. They need to go through it with a fine toothcomb, looking for inconsistencies, poor argument and lack of detail or clarity and so on. There are plenty of freelances who will do this from the Society for Editors and Proofreaders (http://www.sfep.org.uk).

Check and re-check
You are on the home straight now! All you need to do is check the work of the proofreaders, make sure that your final text is correct. Stop thinking you could have written a different or better book. Just check this one is OK.

Graham Jones is a psychologist who has investigated the way people use the Internet. His research can help you make the most of the Internet, particularly if you are hoping to make money online.

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