I first heard of tips sheets and tips booklets from the author of Making a Living Without a Job, Barbara Winter, a completely delightful writer and entrepreneur who aspires to have everyone create an inspired business. I then attended several teleclasses by the woman I consider to be the tips booklet queen, Paulette Ensign, where I fully understood the idea of how a tips booklet could help you leverage your expertise.
Ensign describes a tips booklet as a pamphlet-like publication that serves to educate a target audience with tips, techniques, or strategies. They typically have a fairly simple design and minimal graphics, usually measure 3
Tags: Donna Gunter, expertise, leverage your expertise, Paulette Ensign, sell what you know, tips booklet
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