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‘Help, my cat is pregnant and I don’t know what to do!’ Not a day goes by without someone posting this message to an Internet forum.

Worried cat owners will know what to do if they read How To Take Care Of Your Pregnant Cat. This new publication is one of the first English-language books in many years exclusively on cat pregnancy.

The author, journalist and long-time cat lover Marc de Jong, is the owner of Cat Pregnancy Report. This web site started in August 2004 and quickly established itself as a very popular site.

‘Before I started my site, it was quite difficult to find a comprehensive guide on the Net about pregnancy in cats’, says de Jong. ‘Many cat sites and forums tell owners only to spay their cat and almost flame people to death if they say their cat got pregnant. Of course they are right when they say there’s an overpopulation of cats. However, it’s also a fact that millions of cats do get pregnant unplanned. If you don’t tell their owners what to do and what to expect, you can endanger the life of these cats.’

Marc de Jong received dozens of e-mails from worried cat owners since he started his site. ‘Questions were often so detailed that I had to do a lot of research to answer them. The information I gathered was so valuable that I wanted to share it with all cat lovers.’

Instead of adding it to his already very informative web site, he decided to publish a book. ‘Web sites have limitations’, de Jong says. ‘People tend to scan pages and miss half of the text. They are constantly persuaded to click through to another site. Also, printing a page isn’t always easy. And if you have a dial-up account, then the more you read, the more money you pay.’

To give cat owners immediate access to his book he turned How To Take Care Of Your Pregnant Cat into an e-book, a digital publication downloadable from his web site. He added extra value by interviewing award-winning breeders and veterinarians specialized in cats. Their insider tips are all in the book.

How To Take Care Of Your Pregnant Cat covers almost every subject related to pregnancy in cats. Heat cycles, mating, signs of cat pregnancy, food, care, birth, raising kittens … it’s all there.

‘The first response from readers is very good’, says the author. ‘There’s no doubt the book is a great help for owners of a pregnant cat.’

Click for more information: http://www.pregnant-cat-care.com

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Imagine thousands of people buying your book all over the world in the coming year. Furthermore, they love it and write you about how it has helped them. They even email all their friends about your insightful book. Sound far fetched? Believe it; it could happen to you! Keep reading only if you want to give your message the selling chance it deserves.

To start with, every part of your book should be a compelling part of your message. Every part should be written passionately and designed to be a sales tool. Touch your readers’ emotion with passion for your topic and you’ll sell more books. In fact, when you design your book to include the passion points below, you’ll sell more books than you ever imagined.

Passion Point 1 Write Your Book’s Thesis Statement.

Write your book’s central thought or main point into a one sentence thesis. This one sentence thesis proclaims the general mission of your book. If you want your readers to keep reading to the end, write tightly focused copy. Make every sentence and every chapter support your thesis statement. Better yet, if you’re writing your book fast (Write Your Best Book Now - 7 Step Program) using the question-answer method the thesis is the main solution your book offers.

Passion Point 2 Direct Your Book to Help One Targeted Audience.

I don’t want to hurt your feelings but not everyone will want your book. Even so, I am convinced there’s a community of people in your field waiting for you to solve their problem. What problems does your message solve for them? Develop an audience profile (picture) and keep it in front of you as you write. That way you can visualize a real person to solve problems for. Additionally, knowing your market before you write will help you write focused, compelling chapters. Writing to a specific person or group of people will keep your readers reading to the end. Write too general and your readers may fall asleep and never come back to your book after they wake.

Passion Point 3 Sizzle Your Book Title and Cover.

Your title may well be 90% of the pulling power for your book. Researchers say you have 4 seconds to hook your potential buyer. An excellent title is short. The top titles are benefit driven. Don’t forget to heat them up with emotion. Use terms your audience can relate to. Use action words and verbs. Quantify change with ways and time limits. Use one or two word ideas to tell a story. Pledge change. Spark interest. Instead of “How to Write an E-book” the author chose the title “Ten Secrets to Write Your E-book Like a Winner.” She quantified change, sparked interest and branded her title.

Passion Point 4 Invest In Your Front Cover.

Have you seen the sign, “We Buy Ugly Houses!” Based on the company’s popularity, it works for them. But it doesn’t work in the book business. Ugly book covers get overlooked. Well designed book covers sell! Hire a professional graphic designer to help you. Professionally designed covers costs from $130-1400 or more. The cover of your book helps make the important first impression with readers and even book-sellers. Remember, the attention of your potential customer is captured largely and first by the cover design.

Passion Point 5 Compose Your Book Back Cover Before You Write.

This is ranked the second most important “Passion Point” for your book. Think about it in choosing a book to read for yourself, how many times did the title and front cover hook your interest enough to pick it up? Then usually you turn it over to see if you really want to read it. On the back cover, you put the most compelling ad copy, benefits, testimonials, and a small blurb (bio) about yourself. If your prospective buyer likes it they will buy instantly. If they need more information to make the decision they will preview your introduction and table of contents.

No matter how good your book is, if you don’t use the above simple tips in setting it up you may never sell as many books as your message deserves. Start today. Enthusiasm and passion are contagious. Give your book the best selling chance possible. Fill it with enthusiasm and passion for your topic to sell more books than you ever dreamed.

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© Earma Brown, 11 year author and business owner
helps small business owners and writers who want to write their best book now! Author of ‘Write Your Best Book Now’, she mentors other writers and business professionals through her monthly ezine ‘iScribe’ Subscribe now at
iscribe@writetowin.org for FREE mini-course ‘Jumpstart Writing Your Best Book’ or visit How to Write a Book to Sell for more book writing tips.

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Have you started your book yet? No, why not? Perhaps you hesitate for the same reasons many of us hesitated. You wonder, “Will my book sell in a crowded book market?” Good question. Everyone wants to know before they invest time, effort and most of all money. Here are a few tips to help you know if your book will sell well before you even write it. Give your manuscript the test of significance. Write your book to meet two to three areas to achieve significance in the book marketplace. To make sure your book passes the test of significance, does it offer:

1) Original, different information.

Have you wondered what makes a new diet book sell well even when there are scores of diet books on the market? The author presents their unique set of successful diet rules, their exercise program, their perspective, their testimonials and their credentials. They use original, different information for the same results.

2) Inspire people to do something good.

Weave inspiring stories into your book and sell more. The 21 Irrefutable Laws of Leadership spent 18 straight months on the Business Week Business Best Seller List. Dr. Maxwell started each chapter with a short story of a famous person successfully using the chapter’s law of leadership.

3) Entertainment, humor or fun.

Do you have a talent to make people laugh? Use it in your book. Provide a little oasis of escape for your readers. People love it when you entertain them. Intertwine funny stories into your non-fiction manuscript. Entertain them, make them laugh; they’ll love you for it. Best of all, they will have fun telling all their friends about your funny book.

4) Greater understanding of life.

Have you been gifted with a deep understanding of life? Put small excerpts of your understanding throughout your book. Sprinkle your quotes along with other famous philosophers or world thinkers within your book.

5) Success experiences that motivate your audience to do more, give more or share more.

Share your experiences to motivate your audience. Share how you overcame seemingly insurmountable challenges in your field. It will motivate your audience to think if you did it; they can do it too.

Are you ready to start writing yet? Did your book idea pass the test of significance in at least two areas? Great! Now that you know your book is significant, go ahead take the plunge. Don’t hesitate any longer. Start today. Your audience is waiting for your unique ideas and viewpoint. Make it different. Make it count. Make it yours.

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© Earma Brown, 11 year author and business owner
helps small business owners and writers who want to write their best book now! Author of ‘Write Your Best Book Now’, she mentors other writers and business professionals through her monthly ezine ‘iScribe’ Subscribe now at
iscribe@writetowin.org for FREE mini-course ‘Jumpstart Writing Your Best Book’ or visit How to Write a Book for more book writing tips.

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