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I talk with pastors, organization leaders, and speakers about how they can expand their ministry or organization by developing a line of books and they are simply amazed. When we think of growing or developing our organization many times we think of TV, radio, more programs, etc. but many people just don’t think of expanding or developing their organization by publishing a book. This is one of the most powerful ways of growing as an organization for several reasons:

For one, a book is the best to of learning for a visual learner. You can’t expect that because you speak in person, on TV, or radio that the people that hear you are learning as much as you would hope they are. Some people are simply more visual than they are auditory so it’s what you can show them that makes the difference. These people like charts, graphs, pictures, and written words. A well written and visually captivating book will speak volumes to these people. This is important to you because you want your audience to receive you well. The better your audience receives you, the more your words will reflect through their lives. They will also tell and recommend more people to your ministry.

Also, a book is the most enduring method of communication. It’s not through radio, satellite, TV, or seminar that history from the earliest times BC have been recorded and taught to us; but it’s through the printed medium. Your written words stand throughout the ages. When you write a book, you not only write for today but for people 60 years and even 600 years from today. Consider the Holy Bible and other ancient records of history and how they have endured time and changed the hearts of men that we will never have met, us ourselves, as well as those we won’t get the opportunity to meet.

A book is a great way to begin, expand, or develop your ministry because it’s less expensive than other mediums. It’s less expensive and consumes far less time to publish a book than to launch a TV or even a radio program. However, if you do have one of these as your ministry, then publishing a book is a great way to further develop that which you have already established.

You should definitely do more research on book publishing as a great opportunity to begin, expand, or further develop your ministry, speaking career, or organization into an effective and prosperous one.

Anthony Obey is the owner of GMA Publishing providing book publishing and marketing services to Writers, Pastors, Leaders, and Speakers. At http://www.GMApublishing.com you can also sign up for Book Coaching and receive FREE E-Tips on Writing, Publishing, and Marketing your book.

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We all know that growing a ministry is financially difficult. The constant problem in non-profit organizations is the lack of money. The most successful organizations are the ones that develop a line of products and services that can be bought by the general public without the public feeling like they’re just giving money away. Everybody teaches these days on being a giver but the truth is people still don’t just give as much money as they spend on buying the things that they want. When they get something of value in return for giving their hard earned dollars, a fair exchange is created. You then become a resource instead of just being a charity.

This is why you should write and publish a book. In your ministry you focus on empowering and training people to live better lives by speaking. The next natural and prudent step then is for you to publish a book that presents in detail all that you try to teach in a short session or seminar. Publishing a book or books is a very wise way to accomplish the mission of your ministry while establishing a stream of income to supplement your other streams of income. If you go out to speak at industry events, you have people coming to you for classes or seminars, or you are a pastor, you can not only become more effective in your teaching by having a book but you will be supplementing your income which allows you to minister even more.

I think it’s a shame that ministries can’t accomplish things within their plan or have to stop providing services because they don’t have the money to sustain the ministry. Having a book that is well written, entertaining, inspiring, and informative can grow into a strong stream of income for your ministry and could mean the difference in you being to go out and evangelize or not. Because if you go out to speak regionally or nationally, you may not get paid enough to cover your expenses and make enough profit to live on, but did you know that back of the room sales for authors is like one of the top 5 ways authors make their biggest money? Depending on the size audience you are speaking to, you will make hundreds or thousands of dollars per speaking engagement in book sales!

That’s exciting and it should be because you’re rewarding people for helping out with your ministry. If you have a TV or radio program and you constantly promote your book as something that the audience receives as a gift for supporting your ministry, you will definitely increase your donations to the ministry.

You should definitely consider publishing a book in order to supplement your income as a speaker, director of a non-profit, or head of a ministry. You will not only be able to provide another learning tool s for your ministry but you will be able to form another stream of income for your ministry that you need in order to continue building your organization. Publishing a book is one of the least expensive yet rewarding ways to develop a viable stream of income for your ministry.

Anthony Obey is the owner of GMA Publishing providing book publishing and marketing services to Writers, Pastors, Leaders, and Speakers. At http://www.GMApublishing.com you can also sign up for Book Coaching and receive FREE E-Tips on Writing, Publishing, and Marketing your book.

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Most ministries are involved with edifying the lives and minds of the people to whom the ministry is to. These ministries many times use various methods to deliver their message to their audience. Publishing a book that displays the message of your ministry is a smart, savvy, and powerful way to reach your audience.

A book can say more to your following than you can say in one sitting. You can develop your message and show attention to details in a book that you couldn’t possibly do when you speak on television, radio, or in person. Once a person has your book in their hand, they will be able to learn your message intimately, and in their own time. When you speak you do realize that people don’t take all that you say. People will generally only remember a small percentage of what you said. Yet when they can see it and digest it at their own learning pace, you become successful at being an effective teacher. And isn’t that what you’re trying to be?

There are not too many people that are in ministry or are passionate educators that couldn’t be more effective at their mission with a book.

Even if your ministry isn’t a teaching one but an activity based one, the ultimate goal of any ministry is the changed life of a human being. So after you’ve fed, clothed, or treated a person, you can hit a home run if you were to give that person a book that teaches the doctrine, philosophy, and heart of your organization and spirit.

I believe that it’s impossible to be successful at accomplishing your goals in ministry without being a doer and leading by example. But after or as you do that it’s also equally important to bring understanding to the people to whom you minister. You should never be presumptuous and think that someone will be changed simply because you did a good deed for them. People will consume all that you have and leave away completely un-changed and not be spiritually affected in the least. You and I know that reaching the spiritual man is the ultimate goal. If that’s true then you need to have a book. It will take your ministry to a new level and/or make it more productive and effective.

Anthony Obey is the owner of GMA Publishing providing book publishing and marketing services to authors. One of his greatest passions is to help Christian Pastors, Ministers, and Leaders share their message in book form. http://GMApublishing.com

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