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My habit of collecting every free eBook I could lay my hands proved very profitable

to me while building my business.

Here are 20 ways that you can use free eBooks to boost your profits.

1. Build Your List

Use free eBooks as an incentive to get more people to join your list.

2. Keep Your Subscribers

Give away a new free eBook every time you mail your list or at least every month, so they have a reason to stay subscribed. Create a subscribers-only eBook library and keep adding new ones often.

3. Get More Affiliates to Promote Your Product

Offer free eBooks and free brandable eBooks as an incentive for join your affiliate program.

4. Sell Customization Rights to Your Own eBooks

If you’ve written an eBook and have a number of affiliate links in it, you can make more money by selling the customization rights.

5. Back-End Profits

Purchase customization rights to others’ eBooks and give them away free to your list. Profit when they purchase something through your links.

6. Become an Instant ‘Expert’

Write an eBook on a topic that you know well and give it away to a target market. Once people know you as an expert on your subject, they will be more willing to spend money with you.

7. Grow Your Downline

Offer free eBooks as an incentive to join a program under you. Allow your downline to give away the eBooks as well so they can build their (and your) downline.

8. Become a Leader

Train your team by giving away free eBooks that help them learn how to build their business. eBooks help you save on the cost of ordering printed copies and shipping them to your distributors.

9. Boost Your Website Traffic

Write an eBook yourself and insert your website links in a way that gives your readers a compelling reason to visit your website, either for the resources you offer or an invitation to download more eBooks.

10. Survey Your List

Have a great idea for a new product or eBook, but need to find out if there’s a market for it? Create a survey and use free eBooks to entice people to respond. To ensure a good response to your survey, offer two or more eBooks, or a product that you own, or even a download of the product you plan to create as a result of the survey.

11. Get Viral

Give away a free eBook that others can brand with their own links so they will give it away eagerly to their own lists. Include your own affiliate program, or traffic exchange programs, or two-tier or multi-tier affiliate programs that readers can join through your links, to get most from this strategy.

12. Get Free Advertising

Give away a free eBook that hasn’t been circulated much or one of your own products or eBooks to ezine editors in exchange for free ads in their ezine.

13. Get Joint Venture Partners

Make your JV offer more attractive by offering your partners a valuable or unique eBook that you own or have the right to give away.

14. Build Link Popularity

Get others to link to your website by offering them free eBooks or one of your own products. The more links you have pointing to your website, the higher you will rank on search engines and the more traffic you will get.

15. Promote Your Own Products

Offer free preview versions (say, the first few chapters) of an eBook that you wrote to promote it and get more people to buy it from you. Combine this with a rebrander to get a viral effect and increase downloads of your preview version. If you are selling a software product, give away a free report that explains why your software solves your target market’s problem and how it will benefit them.

16. Enhance the Value of Your Product

Give away free eBooks as Bonus Products along with your own product to enhance its value. This works best if the bonuses are related to the topic of the product you are selling.

17. Keep in Touch with Your Customers

Send your customers free eBooks often to show them you value their business and remind them of your products in a way they won’t object to.

18. Get Testimonials

Offer free eBooks or bonuses to existing customers in exchange for testimonials that you can put up on your sales page.

19. Boost Flagging Sales

When sales are low, create an eBook with discount coupons or special offers and give them away to your customers. You can also use this strategy to boost holiday sales.

20. Revive Your Old Articles

Update or rewrite old articles or sections of your ezine archives and compile them into an eBook to give them a new lease of life.

Copyright 2004 Priya Shah

Priya Shah is the author of the search engine optimization guide, Number One In Your Niche and edits the newsletters Be a Whiz at eBiz! and The Glutathione Report

Tags: affiliate, bonus, boost profits, downline, free ebooks, Priya Shah, sales, subscribers, trafficaffiliate, bonus, boost profits, downline, free ebooks, Priya Shah, sales, subscribers, traffic

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1. People love to get free stuff. A free eBook is
perfect. They will visit your web site to get the
free valuable information.

2. Give away the full version of your eBook in
exchange for testimonials. You can use these
customer statements to improve your ads’
effectiveness.

3. When you write and give away a free eBook
you will become known as an expert. This will
gain people’s trust and they will buy your main
product or service quicker.

4. Publish your web site in eBook format. Put the
eBook on a disk or CD-ROM then include it
with your direct mail packages. This can increase
the number of people that buy your product or
service.

5. Offer your eBook as a free bonus for buying
one of your main products or services. People
will buy the product or service more often when
you offer a free bonus.

6. Allow people to download your eBook for
free, if they give the e-mail addresses of 3 to 5
friends or associates that would be interested in
your eBook. This will quickly build your e-mail
list.

7. Create a directory of web sites in eBook form.
List peoples web sites in the directory that will
agree to advertise the eBook on their web site or
e-zine. This will give them an incentive to give
away or advertise your eBook.

8. Allow other people to give away your free
eBook. This will increase the number of people
that will see your ad in the eBook. You could
also include a mini catalog of all your product or
services that you offer in the eBook.

9. Gain new leads by having people sign up and
give you their contact information before they can
download your eBook. This is a very effective
way to conduct market research.

10. Make money selling advertising space in your
eBook. You could charge for full page color ads,
classified ads or banners ads. You could also
trade advertising space in your eBook for other
forms of advertising.

11. Give away the eBook as a gift to your current
customers as a way of letting them know you
appreciate their business. Place an ad in the eBook
for a new back end product you’re offering

12. Get free advertising by submitting your eBook
to freebie and freeware/shareware web sites. This
will increase the number of people that will down-
load your eBook and see your ad.

13. Make money by selling the reprint rights to
those that would like to sell the eBook. You could
also make even more money by selling the master
rights. This would allow other people to sell the
reprint rights.

14. Hold a contest on your web site so people
can win your eBook. You’ll get free advertising
by submitting your contest ad to free contest or
sweepstakes directories.

15. You will gain valuable referrals from people
telling others about your eBook. Word of mouth
advertising can be very effective.

16. Make money cross promoting your eBook
with other people’s products or services. This
technique will double your marketing effort with-
out spending more time and money on your part.

17. Increase your e-zine subscribers by giving
away your eBook to people that subscribe to
your e-zine. This will give people an incentive to
subscribe. Allow your e-zine subscribers to also
give it away to multiply your subscribers.

18. Give away the eBook to people that join your
affiliate program. This will increase the number of
people that sign-up. You could also create an
eBook for them to use that will help them promote
your product or service.

19. Give away the eBook in exchange for people
leaving their contact information. This will help you
follow-up with the prospects who buy your main
product or service.

20. Offer a free eBook that contains a couple
of sample chapters. If they like it, give them the
option of ordering the full version. It would work
just like a software demo or shareware.

About the author:

Rojo Sunsen is a specialized bounty hunter who prefers to work quietly/confidentially for the benefit of her clients.

Tags: business tips, online marketing, sales, tips, ways to increase profitsbusiness tips, online marketing, sales, tips, ways to increase profits

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Here’s a fast, easy list for you. Use it as checklist to
see what you need to do to increase traffic. Or use it as a
review list if you have already been working on improving
your website traffic. It will help you find ways that you
might have known or forgotten.

1. People love to receive free or win free stuff, whether
they really need it or want it. A free eBook is perfect to
satisfy those needs over the Internet. They will visit your
website to get the free valuable information.

2. Give away the full version of your eBook in exchange for
testimonials. You can use these customer statements to
improve your ads’ effectiveness.

3. When you create an eBook, you change your image to
“Expert.” This will gain people’s trust and they will buy
your main product or service quicker.

4. Publish your website in eBook format. Put the eBook on a
disk or CD-ROM then include it with your direct mail
packages. This can increase the number of people that buy
your product or service.

5. Offer your eBook as a free bonus for buying one of your
main products or services. People will buy the product or
service more often when you offer a free bonus.

6. Allow people to download your free eBook, if they give
the e-mail addresses of 3 to 5 friends or associates that
would be interested in your eBook. This will quickly build
your e-mail list.

7. Create a directory of websites in eBook form. List
peoples websites in the directory that will agree to
advertise the eBook on their website or e-zine (electronic
newsletter). This will give them an incentive to give away
or advertise your eBook.

8. Allow other people to give away your free eBook. This
will increase the number of people that will see your ad in
the eBook. You could also include a mini catalog of all your
product or services that you offer in the eBook.

9. Gain new leads by having people sign up and give you
their contact information before they can download your
eBook. This is a very effective way to conduct market
research.

10. Make money selling advertising space in your eBook. You
could charge for full-page color ads, classified ads or
banners ads. You could also trade advertising space in your
eBook for other forms of advertising.

11. Give away the eBook as a gift to your current customers
as a way of letting them know you appreciate their business.
Place an ad in the eBook for a new back end product you are
offering

12. Get free advertising by submitting your eBook to freebie
and freeware/shareware websites. This will increase the
number of people that will download your eBook and see your
ad.

13. Make money by selling the reprint rights to those that
would like to sell the eBook. You could also make even more
money by selling the master rights. This would allow other
people to sell the reprint rights.

14. Hold a contest on your website so people can win your
eBook. You will get free advertising by submitting your
contest ad to free contest or sweepstakes directories. Just
make sure you publicize the winner’s information — they
love the acknowledgment.

15. You will gain valuable referrals from people telling
others about your eBook. Word of mouth advertising can be
very effective.

16. Make money cross promoting your eBook with other
people’s products or services. This technique doubles your
marketing effort without spending more time and money on
your part.

17. Increase your e-zine subscribers by giving away your
eBook to people that subscribe to your e-zine. This will
give people an incentive to subscribe. Allow your e-zine
subscribers to also give it away to multiply your
subscribers.

18. Give away the eBook to people that join your affiliate
program. This will increase the number of people that
subscribe. You could also create an eBook for them to use
that will help them promote your product or service.

19. Give away the eBook in exchange for people leaving their
contact information. This will help you follow-up with the
prospects that buy your main product or service.

20. Offer a free eBook that contains a couple of sample
chapters. If they like it, give them the option of ordering
the full version. It would work just like a software demo or
shareware.

You will want to print this list and keep it in your website
improvement file if you aren’t quite ready. Or add it to
your planning list.

Catherine Franz, a Professional Marketing & Writing Coach,
specializes in product development, Internet writing and
marketing, nonfiction, training. Newsletters and articles
available at: http://www.abundancecenter.com
blog: http://abundance.blogs.com

Tags: article, Catherine Franz, ebook sales, how to, increase website traffic, marketing, salesarticle, Catherine Franz, ebook sales, how to, increase website traffic, marketing, sales

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