www.darcelo.com

My habit of collecting every free eBook I could lay my hands proved very profitable

to me while building my business.

Here are 20 ways that you can use free eBooks to boost your profits.

1. Build Your List

Use free eBooks as an incentive to get more people to join your list.

2. Keep Your Subscribers

Give away a new free eBook every time you mail your list or at least every month, so they have a reason to stay subscribed. Create a subscribers-only eBook library and keep adding new ones often.

3. Get More Affiliates to Promote Your Product

Offer free eBooks and free brandable eBooks as an incentive for join your affiliate program.

4. Sell Customization Rights to Your Own eBooks

If you’ve written an eBook and have a number of affiliate links in it, you can make more money by selling the customization rights.

5. Back-End Profits

Purchase customization rights to others’ eBooks and give them away free to your list. Profit when they purchase something through your links.

6. Become an Instant ‘Expert’

Write an eBook on a topic that you know well and give it away to a target market. Once people know you as an expert on your subject, they will be more willing to spend money with you.

7. Grow Your Downline

Offer free eBooks as an incentive to join a program under you. Allow your downline to give away the eBooks as well so they can build their (and your) downline.

8. Become a Leader

Train your team by giving away free eBooks that help them learn how to build their business. eBooks help you save on the cost of ordering printed copies and shipping them to your distributors.

9. Boost Your Website Traffic

Write an eBook yourself and insert your website links in a way that gives your readers a compelling reason to visit your website, either for the resources you offer or an invitation to download more eBooks.

10. Survey Your List

Have a great idea for a new product or eBook, but need to find out if there’s a market for it? Create a survey and use free eBooks to entice people to respond. To ensure a good response to your survey, offer two or more eBooks, or a product that you own, or even a download of the product you plan to create as a result of the survey.

11. Get Viral

Give away a free eBook that others can brand with their own links so they will give it away eagerly to their own lists. Include your own affiliate program, or traffic exchange programs, or two-tier or multi-tier affiliate programs that readers can join through your links, to get most from this strategy.

12. Get Free Advertising

Give away a free eBook that hasn’t been circulated much or one of your own products or eBooks to ezine editors in exchange for free ads in their ezine.

13. Get Joint Venture Partners

Make your JV offer more attractive by offering your partners a valuable or unique eBook that you own or have the right to give away.

14. Build Link Popularity

Get others to link to your website by offering them free eBooks or one of your own products. The more links you have pointing to your website, the higher you will rank on search engines and the more traffic you will get.

15. Promote Your Own Products

Offer free preview versions (say, the first few chapters) of an eBook that you wrote to promote it and get more people to buy it from you. Combine this with a rebrander to get a viral effect and increase downloads of your preview version. If you are selling a software product, give away a free report that explains why your software solves your target market’s problem and how it will benefit them.

16. Enhance the Value of Your Product

Give away free eBooks as Bonus Products along with your own product to enhance its value. This works best if the bonuses are related to the topic of the product you are selling.

17. Keep in Touch with Your Customers

Send your customers free eBooks often to show them you value their business and remind them of your products in a way they won’t object to.

18. Get Testimonials

Offer free eBooks or bonuses to existing customers in exchange for testimonials that you can put up on your sales page.

19. Boost Flagging Sales

When sales are low, create an eBook with discount coupons or special offers and give them away to your customers. You can also use this strategy to boost holiday sales.

20. Revive Your Old Articles

Update or rewrite old articles or sections of your ezine archives and compile them into an eBook to give them a new lease of life.

Copyright 2004 Priya Shah

Priya Shah is the author of the search engine optimization guide, Number One In Your Niche and edits the newsletters Be a Whiz at eBiz! and The Glutathione Report

Tags: affiliate, bonus, boost profits, downline, free ebooks, Priya Shah, sales, subscribers, trafficaffiliate, bonus, boost profits, downline, free ebooks, Priya Shah, sales, subscribers, traffic

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Ebooks can be a powerful tool when it comes to promoting and profiting from your website. To be able to benefit from ebooks, it is important to know how to use them to their full potential.

There are two big ways in which ebooks can be used to benefit you and your site:

1. Promotion
2. Profiting

Both of these are extremely important. Without promoting your site and receiving enough visitors, it is impossible to profit, which is the ultimate aim of a successful internet business.

Promotion:

Ebooks are especially good for advertising your website. They cost almost nothing to produce and can be easily distributed via an email. You can either use an ebook which you have created yourself, or you can use another author’s ebook, provided you have permission. Here is how to promote your site to unknown levels using an ebook:

- Use an ebook with a broad appeal, so as to achieve a maximum range of interest from many people. However, try to keep the ebook relevant to your site’s subject matter. This way, those who travel to your site through the ebook will find more that interests them on your site. This is how to turn browsers of your ebook into buyers on your site.

- Once you have chosen your ebook’s subject try to write the content similarly to your site. Add a link to the site you want to promote at the beginning and end of every page in the ebook. Make sure that these links are visible, and that it is made clear to the viewer where these links go to. Within the content of the ebook, while talking about something which can be found directly at your site, a link can also be added. However, make sure not to clutter your ebook with links and ads. This looks unprofessional and gives viewers a bad impression.

- Having finished the ebook’s content, check furiously for spelling mistakes or missing punctuation. These mistakes lead the viewer to believe that the author is unprofessional and even that the site may be insecure and badly run.

- Now comes a crucial part. Make sure on the very front of the ebook, or somewhere where everyone will be able to see, that you have put a statement such as this:

“You may redistribute this ebook freely so long as the content inside remains the same”

This will mean that anyone who receives your ebook will be able to pass it on, so long as they don’t change it. Given the fact that ebooks are a very popular form of displaying information nowadays, people are very likely to give your ebook away, whether it be a freebie on their site or a gift to newcomers. More and more people will have a copy of your ebook, with your link which goes straight back to your site. People are bound to click on your link if they’re interested.

- Now with your completed ebook, you can start distributing. Give it to all your friends and family and anyone else who you know. Tell them to distribute it everyone in their email address book. Do not be afraid to contact a site which sells or gives away ebooks and ask them if they will distribute it. The chances are that they will. Big ebook sites need new ebooks to keep going. Contact sites which have a similar subject matter as the subject of your ebook and ask them if they will distribute it. Don’t forget to distribute your ebook freely on your own site, because this will gain your site popularity. If you need help distributing your ebook, my site http://www.info-ebooks.co.uk would be happy to distribute it for you.

Once you have distributed a number of copies, if you have distributed it well to many sets of people, your ebook will soon be all over the internet. People will start clicking on your links from all over the web and in addition, you have also made a small name for yourself on the web. This will increase the popularity and trust in your site.

Profiting:

Obviously through the promoting of your website using ebooks, the profits will increase. However, there are other ways in which to profit using ebooks:

- The most obvious way to make money through ebooks is by selling them. However, there are already many huge companies doing this and it is hard for little companies and websites to keep up. Nevertheless, try to offer just that little bit extra on your ebook deal compared to everyone else’s. You have to try and make your deal seem special. Add a couple of bonuses and maybe a useful bit of software too.

- Profit through ebooks by offering them as a bonus with another, more expensive product you are selling on your website. You would be surprised at how a browser will choose your product over others, just because your product has an ebook free with it. If you can make this ebook relevant to the item you are coupling it with, or you could make the ebook yourself, then more people will buy from you and people will be prepared to pay more. The ebook costs you nothing either so it is a perfect give-away.

- Affiliate links can also be posted in ebooks you create yourself. Earn yourself money by placing these links in relevant places in the content of the ebook. For example if your ebook talks about music, then include a link to a popular music website which you know will give you a slice of the profits if a sale is made. If your ebook is distributed correctly, your affiliate link could be viewed by thousands of people per week. The site I recommend for affiliate marketing is http://www.clickbank.com

- Also think about putting a very limited amount of ads in your ebook. Many companies will pay you to put an ad in your ebook. However, there is a very fine line between making money through ads and losing money due to too many unprofessional ads. Try to make your ads blend into your ebook and make them relevant to the subject matter too.

Most importantly with ebooks, always be thinking of new ways in which you think you could distribute them or use them to profit. Creativity is a key part of a successful ebook marketing campaign.

For more information on this subject or about making money online go to http://www.info-ebooks.co.uk

Free ebooks that you can give away to promote your website can also be found at this address.

Thanks,
William Johnston

(will@info-ebooks.co.uk)

Tags: advertising, ebooks, free, marketing, money, profits, promotion, success, trafficadvertising, ebooks, free, marketing, money, profits, promotion, success, traffic

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The results of the social bookmarking experiment I have been carrying out are materialising. There have been some surprising results and some results that have restored my faith in the browsing public. I have been pondering whether or not to release the results as I do not want the spammers to tarnish something that is still relatively pure. But as you can see I finally decided to go ahead and publish.

I have mentioned before that I have been looking at social bookmarking as a way to drive traffic to websites. The idea behind social bookmarking is that you share your favourite bookmarks with others, the idea being that if you found these links useful then others might too. Some social bookmarking sites also allow visitors to rate the usefulness of your bookmarks, this allows the truly useful bookmarks to become the most popular. So in theory spam should be removed by natural selection.
To carry out my experiment I created three articles. Two of these articles were good well researched pieces, whilst the third was self promotional spam, but not too obvious. I posted these articles to twelve social bookmarking sites and then waited for the results. The results were to be measurable traffic to one of my sites.

It was a week ago I started posting the articles so I am still measuring the results but I am able to give you the results as they all point to one conclusion. That conclusion is that social bookmarking to generate traffic does work as long as you are providing genuine, useful, good quality material. If you post self promotional spam no one will read it and it will disappear into the ether where all spam belongs.

Of the twelve sites I posted to the best performing in terms of traffic was Digg. Over a period of several days my site received hundreds of visitors from the good articles and less than a handful for the spam article I posted. Of the other social bookmarking sites the traffic was minimal, even the famous del.icio.us only managed to send a dozen visitors which I was quite surprised at.

The results seem to conclude that Digg is the out and out performer followed a long way behind by del.icio.us and squik. As yet I have had no traffic from the others, that’s not to say that they are not worthwhile as some of the sites were very new. I am going to continue to experiment and will bring you more results as they come in.

Finally I would like to say a big thank you to the guys at Digg for producing such a great site. Not only for the traffic that it produces but for also providing lots of really useful bookmarks. My only criticism is the lack of categories which means that some suggestions are not always well matched although there is a search facility.

Allan is the webmaster at http://www.blogtonomy.com/ where I will show you how to gain traffic to your site.

Tag: traffictraffic

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